Incentive Programs

How do you keep your best employees, distributors, and customers motivated and loyal? How do you bring the lesser achievers up to a higher level? It’s a challenge for every organization.

More and more companies are turning to incentive programs to stimulate a higher level of performance. When you work with Beatty Group we will guide you through the elements your program needs to be successful. They include:

Clearly defined corporate goals

What are your company’s toughest objectives?

Increasing overall sales
Increasing profits
Expanding market share
Rolling out a new product or service
Developing customer loyalty
Reduce employee turnover
Improving customer service
Promoting teamwork
Attracting quality people

Compatibility with participant’s personal goals

The program should offer the participants a tangible reward that gives them extraordinary personal satisfaction as well as “mental” income in the form of recognition and prestige.

Carefully Structured Rules

The rules should be structured so that the goals are:
• Simple to understand
• Equitable to all participants
• Achievable, but require a stretch
• Designed to reinforce the company’s objectives

Highly Visible Reward

If the reward is travel, it should be a memorable experience and contain elements that individuals could not duplicate on their own no matter what the price paid. Travel also offers intangible benefits such as time with a spouse and an opportunity to mingle with executives on a social basis.

If the reward is merchandise, there should be a range of highly sought after items so that something in the product mix appeals to every participant.

Self-Liquidating Cost

The program budget should be structured so that the cost of the reward is paid from the incremental increase in profit (via sales increases or cost savings) generated by the winners. In other words, the program should provide a measurable return on investment.

No matter what your objectives, Beatty Group has the experience and creativity to develop a motivation program that will help you achieve results. We are a full service incentive marketing company that guides you every step of the way.

Beatty Group - Delivering Your Dreams

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